Cruelty-Free Labelling And How You CAN Buy Cruelty-Free On Your Weekly Shop

Before I made the decision to go cruelty-free, the weekly shop wasn't something I thought too much about. I would usually pick up whatever was on offer, without even glancing at the back label. Back then, I wasn't aware of the vast amount of brands that test on animals and I don't blame myself for that, I just think there wasn't the awareness that we have today. With more and more people opening up their eyes to animal testing, here's my guide to cruelty-free labelling and how you can buy cruelty-free on your weekly shop without the worry.

Cruelty-Free Labelling
Leaping Bunny Certification Programme 
The Leaping Bunny Certification is the international standard for brands producing non-animal tested products. Cruelty Free International are a non-profit organisation who are passionate and work tirelessly to help brands to validate their consumer products as cruelty-free. The Leaping Bunny logo is issued to companies which produce cosmetic, personal care and cleaning products and which comply with the Humane Cosmetic and Humane Household Product Standards. 
It remains the most trusted cruelty free certification out there.

PETA Beauty Without Bunnies Program 
PETA has it's own cruelty-free program and logo to go with it. There has been some criticism on the way brands are awarded this certification, they are assessed by completing a questionnaire and asked to sign a statement and, that's literally it. There's no monitoring system in place to ensure these brands are telling the truth. You're quite unlikely to see this logo on UK products as this is used more in the US.

Choose Cruelty Free Accreditation 
CCF is an Independent, non-profit organisation based in Australia. They actively campaign to end animal testing of cosmetics, personal care and household products. CCF will not accredit cruelty-free brands unless their parent companies are also accredited. Brands on the CCF list are regularly asked to undergo re-accreditation to ensure that they still comply with the criteria. Again, you're unlikely to see this unless you're purchasing Australian brands in the UK.

As cruelty-free brands have to pay for certifications, sadly, some choose not to. This can be super confusing for conscious consumers both new and experienced.

The good news is is that brands who aren't in the program are developing their own labelling. There has been some discussion that there are fake cruelty-free logos out there so you should do your research before buying from a brand you don't recognise. Most will state their animal testing policies on their websites. If not, don't be afraid to contact them for clarification.

Supermarket Cruelty Free Own-Brand

Whether you've been cruelty-free for a while or you're just starting out, my top tip to buying cruelty-free on your weekly shop is to go own-brand. Sadly, majority of the major brands you see in your supermarket sell in China, which therefore means testing is required. Most major UK supermarkets have wised up to the fact that consumers are more aware than ever before when it comes to animal testing and either display the Leaping Bunny Logo or their own version.

Here's what the supermarkets say and which of their products are cruelty-free.

Sainsbury's - Own-brand personal care and household products display the Leaping Bunny logo. 

Waitrose - All of their own-brand personal care and household products proudly display the Leaping Bunny logo. 

Aldi - A new addition to the group, Aldi now have Leaping Bunny Certification and it is displayed on their own-brand household cleaning products. They are currently working towards Leaping Bunny Certification for their own-brand personal care range and hope to have this by the end of 2017.

Asda - Although they don't carry the Leaping Bunny logo on their own-brand products, they state the following on their website:

Morrisons - They state that all of their own-brand personal care and cosmetic products are cruelty-free and carry the Leaping Bunny logo.

Marks & Spencer -They offer a great range of own-brand cosmetics, personal care and household products, all of which carry the Leaping Bunny logo.

Tesco - All own-brand personal care, household and cosmetics are cruelty free. Tesco currently aren't part of the Leaping Bunny Certification Programme but they have designed their own labelling which is clearly displayed on their products.

Co Op - They were the first retailer to be awarded the Leaping Bunny logo on their own-brand personal care and household products.

Supermarket Own-Brand Products I Love
Sainsbury's and Waitrose are my favourite supermarkets for buying cruelty-free as they have so much on offer. I find toothpaste and mouthwash are two of the hardest things to buy cruelty free on a weekly shop and I adore Sainsbury’s brand Oral Care named OraCare. It's so reasonably priced and a great alternative to the big brands that test. In regards to Waitrose, I regularly use their own-brand Sensitive Shower Gel and Watermelon Hand Wash. Not only can you buy their products in-store and on their website, you can also pick them up from Ocado.

Looking To Treat Yourself?
If you're looking for more luxurious personal care or greener options on your weekly shop, Ocado is the place to shop. I only use SLS-free, green shampoos and Ocado have an amazing choice. Here is a list of cruelty-free brands they currently sell:

Further reading and Resources: - search for brands that are certified - list of CCF accredited brands 

Thanks for reading!


  1. I had no idea so many supermarket own brands sold cruelty free products! I'm definitely going to make a couple of changes to my shop - especially as I don't have to splash out on more expensive items to be cruelty free

    1. I'm glad this has helped and it's great to hear you're willing to make a change, every little helps!

      Kerry x

  2. I have recently decided to become cruelty free myself. I honestly didn't realise so many companies still test on animals and it would be a decision I would have to make in order to avoid giving my money to these dreadful organisations! Thank you so much for making this post is so informative about what to look for :) Lon x

    1. It's great to hear you're making the change and I'm so glad this was helpful, thank you for reading!

      Kerry x

  3. I'm glad that more brands are becoming cruelty free. There's still a long way to go but we're definitely getting there.

    Chloe MySecondAttempt